In a bid to lure shoppers away from rivals, Morrisons has reduced diesel prices by 10p and petrol by 8p this month - and its competitors have reacted quickly.
A Sainsbury's spokesperson confirmed;
'We continue to review prices daily and we will be reducing petrol and diesel by up to 2p from tomorrow [12 August 2008] to ensure we provide customers with the best possible value for their fuel on a local basis.'
The price drop means cheaper fuel bills for cash-strapped drivers, with owners of the popular 2.0-litre Ford Mondeo Zetec set to save almost £30 a year as a result.
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