Audi will open up its brand to a whole new audience of company car drivers when its A1 model goes on sale later this year.
With prices expected to start at £13,000, the new A1 is Audi's answer to the hugely successful MINI brand, and it will be hoping to steal away user-choosers from it.
As with the MINI, the A1 will be available with numerous customisable options, such as the silver windscren surrounds seen on the car pictured here.
With prices starting from just £13,000 the three-door A1 hatchback will bring the Audi brand into more company car bandings, and tax bills will be low thanks to the engine options available. All three engines (two petrol and one diesel) fall below the 120g/km benefit-in-kind tax threshold, qualifying them for the 13% banding.
The two petrol units are both badged TFSI and come in 1.2-litre 86bhp or 1.4-litre 122bhp guises. Both return economy of 55mpg and emit 119g/km.
The 1.6 TDI diesel offers 105bhp, returns 72mpg and emits 102g/km.
The A1 goes on sale in May with deliveries starting in the autumn.