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Subaru (スバル?) (/ˈsuːbəruː/ or /sᵿbˈɑːruː/;[3][4] Japanese pronunciation: [sɯ.ba.ɾɯ])[5] is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries (FHI), the twenty-second largest automaker by production worldwide in 2012.[6]
Subaru cars are known for the use of a boxer engine layout in most vehicles above 1500 cc. Most Subaru models have used the Symmetrical All Wheel Drive drive-train layout since 1972. The flat/boxer engine and all-wheel-drive became standard equipment for mid-size and smaller cars in most international markets by 1996, and is now standard in most North American market Subaru vehicles. The lone exception is the BRZ, introduced in 2012, which uses the boxer engine but instead uses a rear-wheel-drive structure. Subaru also offers turbocharged versions of their passenger cars, such as the Impreza WRX and the Legacy 2.5GT. The 2.5XT trims of the Outback and Forester also include a turbocharged engine.
In Western markets, the Subaru brand has traditionally been popular among a dedicated core of buyers. Marketing is targeted towards specific niches centered on those who desire the company's signature drive train, in particular the outdoors enthusiast and affordable sports car markets.[7]

Subaru has been around a lot longer than you might think. Its first car was the 360 of 1958 - a Kei car that was designed to work best in the narrow streets of Tokyo, where parking was at a premium. From there it grew its range, and when it launched the flat-four powered Leone saloon in 1972, it gained the USP of offering 4WD on all its mainstreams cars.

In 1992, it launched the Impreza, which did a great job of casting it onto the world stage, thanks to numerous rally victories. In 2012, it launched the BRZ, in collaboration with Toyota, which ended up being its first non-4WD model in three decades. In recent years, Subaru's focus in the UK has shifted from high performance to crossovers - where its 4WD technology fits in perfectly.

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