Italian flair for the company car park
At a glance
- New price: £29,180 - £59,000
- Insurance group: 22 - 46 Get quotes
- Looks stunning
- Efficient diesel engines
- Excellent ride and handling
- Scorching hot Quadrifoglio model
- Cabin materials lack rivals’ quality
- Multimedia system not the best
- Ride could be on the firm side in the UK
- More time needed to judge fast version
As the successor to the 159, the Alfa Romeo Giulia has quite a job on its hands. Not only is it the famous Italian firm’s first model on its new modular platform (expected to spawn an SUV along with a Golf-sized hatchback over the next few years), but it’s also charged with rescuing a company that has found its sales firmly in the doldrums.
To do that, this attractive four-door saloon is going to have to win the hearts and minds not only of loyal fans put off by the lacklustre Mito and Giulietta, but steal new sales from an established and hotly competitive sector that includes well-known cars such as the BMW 3 Series, Mercedes-Benz C-Class, Audi A4 and of course the British entrant, the Jaguar XE.
Has to appeal to business drivers and driving enthusiasts
The key to selling bulk in this marketplace is to break into the company car park by appealing to fleet managers, and on the face of it that’s what Alfa has done here. The Giulia is available with a 2.1-litre diesel engine that’ll emit 109g/km of CO2 in both 148bhp and 178bhp outputs, qualifying it for the sub-130g/km write-down allowance to get onto fleet lists and making for relatively low BIK tax for the drivers too.
But it’s about more than numbers. An Alfa Romeo should be an emotional thing, so we’re pleased to say this is also one of the best cars in its class to drive; a true return to form. It has quick, precise steering and 50:50 weight distribution that makes the car feel far more involving than nearly anything else of its size, while its all-new engine line-up aims to provide excitement as well as low running costs. Its lightweight architecture helps in both respects, keeping fuel economy high and handling exciting.
We did find a few wrinkles, however. No car is perfect, and it’s a way behind the class leaders when quality of cabin materials and performance of multimedia system are taken into account. It’ll only seat four adults too, and the boot is an awkward shape for larger items.
Alfa Romeo Giulia Quadrifoglio leaves rivals in its wake
There’s a hot version of this new car too, and it’s quite a thing. Developing a massive 503bhp from its Ferrari-derived 2.9-litre V6 twin-turbocharged petrol engine, it demolishes 0-62mph in 3.9 seconds and hits 191mph flat-out.
We go into more detail about this car (including its clever chassis) in the Driving section of this review, but unfortunately we only got one lap of an unfamiliar race track to form an opinion, so we’ll refrain until we’ve tried it again for longer – perhaps in the UK, against its equally impressive rivals such as the Mercedes-AMG C 63, the BMW M3 and even potential new performance models in the shape of the Jaguar XE R and Audi RS 4.
Should you buy one?
Difficult to say at this point until full UK pricing and specifications have been released – something we’re expecting around June – but we’ve been told to expect pricing very close to the BMW 3 Series. That’s right at the top of the price bracket for this class, so given its flaws we remain sceptical as to whether it’ll lead the sector once all is laid bare. Its predicted residual values are going to be crucial here to see if it makes sense financially, both to private buyers and leasers along with fleet managers and company car drivers.
Read on for our full Alfa Romeo Giulia review to see what we’ve gleaned so far.