Volkswagen Commercial Vehicles launches online configurator

  • New feature on the VWCV website
  • Helps customer to decide the best vehicle for them
  • Generates a code for the customer to streamline process

Volkswagen Commercial Vehicles’ website features a new vehicle configurator, helping customers decide which van or pickup is best suited to them. The configurator is fully responsive and makes light work of the selection process.

The German manufacturer has one of the most comprehensive light commercial vehicle ranges, and consists of the Volkswagen Caddy small van, Volkswagen Transporter medium van, Volkswagen Crafter large van and the Volkswagen Amarok pickup truck.

Available within each of the model sections on the Volkswagen Commercial Vehicles website, the configurator supports the customer in choosing the right vehicle, trim level, engines and optional extras which are backed by pictures and descriptions to help visualise the new vehicle.

Kirsten Stagg, head of marketing for Volkswagen Commercial Vehicles, said “The new configurator has been developed to help make selecting and personalising the right van easier and quicker for our customers” explains .

“As a brand, we continue to look at ways in which we can streamline our sales process and help improve customer service. The simple-to-use system is another example of how we are working with our customers to achieve this.”

Once the customer has decided on a vehicle, they are given a unique code that can be taken to a Volkswagen Van Centre, where the sales person can immediately retrieve that vehicle specification and optional extras.

This means the customer doesn’t have to repeat the configuration again at the dealership, because the Van Centre team will have all of the information required to help the customer with the next stage of the purchase process.