Top 22 car salesmen’s tricks

  • We rate the top 22 tricks car salesmen use
  • What to watch out for when going to a dealer
  • Make sure you don't get ripped off - get a Parkers price check
  • We rate the top 22 tricks car salesmen use
  • What to watch out for when going to a dealer
  • Make sure you don't get ripped off - get a Parkers price check

Car salesmen want to make a sale - and some unscrupulous car salesmen will use every trick in the book to get you to part with your cash. 

We’ve listed 22 of the worst car salesmen tricks, so you can be on the look-out when you go shopping. 

Don’t fall for their banter - do your research before you visit the dealer, and use the Parkers car valuation tool before you step on the forecourt. 

1. Limited-time offers

This is becoming a very common advertising trick. Companies will always try to get you to make hasty ‘on-the-spot' decisions so will make out that an offer is only available for a very limited time when that isn't necessarily the case.

2. Loss-leader advertising

A dealer will advertise a particular car for sale in local papers at a very low price. The reality is the car will be a bad colour, with low specification and in untidy condition. The dealer doesn't want you to buy this one, though and is likely to say, 'but if you upped your budget a little you could have...' At this point you know have lured and you will pay over the odds for an over-priced car.

3. BFF salespeople

As soon as a salesperson notes that you're serious about buying a car, you'll instantly have a new best friend. Anyone in sales should be looking for common ground straight away, so they can relate to the customer and generate a ‘friendship' of sorts. This is designed to make it much harder to say no to them. After all, you never want to let a friend down.

4. ‘My mum/dad/sister/spouse drives one just like this’

This technique is aimed at trying to convince you the car is acceptable. If the salesperson lets his family drive the same car, it should be good enough for you. However, considering the salesman would very likely get a big discount on the car, even if the statement is true it doesn't represent the same deal you'll be getting.

5. ‘It’s a very popular car’

Another statement salespeople like to work into the conversation is how popular or sought-after the car he wants you to buy is. Be wary of this statement, it could be true but is it really the case? Were there thousands like it in the paper or just a few? It's much more likely he's saying that to make it seem more desirable to you.

6. Perfect timing!

Don't be fooled by salespeople telling you that your visit was ‘perfect timing’ or similar. It’s always a lucky time to buy, and the salesperson is just trying to make you feel good about coming to talk to him.

7. Spraying

This is where a salesperson pursues the sale so vigorously that they'll stop at nothing to win you over. It can even continue once you’ve bought a car, with salespeople calling you and saying you’ve made a terrible mistake with how much you paid and that you’ve been disloyal. Ignore sales people like this. You have every right to get the best deal.

8. Low balling

You’ve found a car you like and the dealer gives you a price that is unbeatable. He invites you to shop around as much as possible, safe in the knowledge that you’ll never find anyone willing to beat his original quote. Eventually you go back, and tell the dealer you’d like to take him up on the offer. He goes to check with his manager, and returns stating he’s not allowed to sell at that price after all. This can happen repeatedly, the idea being that sooner or later you’ll get tired of this process and just pay what they're asking.

9. High balling

When you have a car to part-exchange, make sure you know its value before going into a dealership. If the dealer offers a lot more for part-exchange than you know your current car is worth, it’s likely you’ll end up paying more in the long-run. Keep a close eye on the costs involved at every step.

10. Free extras

Beware of free gifts the salesman throws into the deal. He's only trying to slow down negotiations and make you pay a higher price for the actual car, which means you're playing into his hands. Try to stay focused on getting the best possible value for the car.

11. Stalling

The longer you spend on a dealer’s forecourt, the more eager you’ll be to get away. You might get impatient, wanting to get to other garages, or just be tired of talking figures. This is exactly what the dealer wants, as it pushes you towards making a decision. Beware of dealers stalling by losing keys and having abnormally long chats with managers.

12. Sucking back

This refers to the technique of giving you a very low sum for your part-exchange car, and then compensating by giving you a fantastic price on your new one. The sales people hope the true profit will be hidden in the intricacies of the deal, and aim to blind you with the figures and make you think you got a brilliant deal.

13. Repayment quotes

Another dirty trick. Dealers will sometimes add a tiny amount extra to the payments when working out a finance deal. It won't seem like much at the time, but over the period of the agreement can run into big money. Always make sure you bring a calculator and do the working out yourself when looking into a finance deal.

14. Not telling you the ‘on the road’ price

Dealers often leave out certain factors from the price of a car, meaning you have no idea how much it'll cost to actually drive away in a car you've seen on the forecourt. This can be the difference between a good deal and a rip-off.

15. Cheap car finance

In some situations the salesperson will tell you they can't budge any further on the price, but will offer favourable terms for a finance deal. The deal may be slightly lower than usual, which makes the car a good deal. Be sure to know the interest rates before you go though, because occasionally you could end up paying more than you should be for the car.

16. Referred by a friend

If you tell a salesperson you've been sent there by a friend you're actually saying you already trust them, which is playing right into their hands.

17. Avoiding a lemon

Watch out for cars that just can't be fixed reasonably. Car dealers will never admit to problems with cars, so make sure you've thoroughly researched each model and know what to avoid.

18. Mutton dressed as lamb

Look out for cars that have been recently sprayed or machine polished. This often covers up rust or accident damage which would otherwise put you off buying the car.

19. Getting behind the wheel

If a salesperson is pushing you into going for a test drive, it's likely this is part of a hard-sell approach. This is especially relevant with kids, who will want to go out and see what the car is like. If you bring your children along, expect salespeople to look to them to try to generate a sale.

20. Leaving out details

A salesman might leave out bits and pieces about the sale from his pitch. You'll find out eventually, but be careful to ask questions and make sure you're getting a good deal, not being taken for a ride.

21. Puppy-dogging

A salesperson letting a potential buyer have the car overnight seems like a nice thing to do. However, the salesperson is only hoping you'll fall in love with the car after spending a bit of time with it. Don't be fooled into thinking he's doing you a favour; it's in his interests.

22. 100-point inspections

These are often not worth anything at all, however comprehensive and official they may sound. Make sure you check each car out yourself, or get a trained engineer or mechanic to confirm the car is good. 

What to read next: 

When’s the best time to buy a car?
The best cheap electric cars
The best small, economical 4x4s
Looking for a fast car that's also economical? 
Cheap convertible cars

Sidebar Right