Kia Ceed Hatchback (12 on) - Review

When the original Kia cee’d was launched in 2007 it came with an industry-leading seven-year warranty. It proved timely. The credit crunch was just around the corner, which meant that value-for-money motoring became more important than ever. This new version of the Kia cee’d still comes with that revolutionary warranty but can it up the ante in the medium hatchback category? The previous generation was bland looking but this latest version of the cee’d is much prettier. Just like the Kia Picanto, the cee’d gets the ‘tiger nose’ grille making the front of the car much more striking, and it also features wraparound headlamp clusters housing LED daytime running lights. The Kia cee’d now has a low-slung front while its coupe-like proportions are defined by a steeply raked front pillar, sweeping roofline and integral rear spoiler emphasising the sporty design of the car. The cee’d is longer and lower than its predecessor making it better to drive than the previous generation and it will be available with an optional Flex Steer system for improved driving dynamics. This system introduces three operating modes – comfort, normal and sport – allowing the driver to vary the level of steering assistance and the weight of feedback. There are plenty of plus points for buyers looking to save money. The engines are more fuel efficient, especially the 126bhp 1.6-litre diesel that returns a claimed 76mpg and emits 97g/km – likely to be one of the most popular models on the range, while build quality is better than before which should cut repair bills in the long run. Trim levels are well thought out, giving you a good level of equipment and accessories across the range. Don’t forget that the cee’d has a good reliability record, low insurance, competitive pricing and the aforementioned seven-year warranty. There are a few downsides, however. Kia is still seen as a budget brand and badge snobs are likely to pass it by in favour of a Volkswagen Golf or, if you’re a driving enthusiast, then you’re still likely to opt for a Ford Focus. The Kia cee’d is much better and is closing ground on its rivals. If the badge is immaterial to you and you are not obsessed by handling then this could be ideal. For the full Kia cee’d review read on.