Parkers overall rating: 4.4 out of 5 4.4
  • Basic layout and shape is very Fiesta-like
  • Two large screens dominate the dash
  • Neat trim options depending on model

How is the quality and layout?

Inside, the Puma’s dashboard is largely lifted from the Fiesta, with a clean, uncluttered and decidedly un-premium look.

Everything feels well screwed together in here, though Ford’s interiors lack that last degree of polish and the reassuring weight to the controls that you get in something like a Volkswagen T-Cross.

Pick an ST-Line model and you get a flat-bottomed steering wheel with red stitching, plus alloy pedals, an aluminium gear shifter and black headliner for maximum sporty appeal – even if the latter darkens the cabin somewhat.

Opt for the ST-Line X Vignale and you get additional leather on the steering wheel, a slightly nicer finish on the dash and upgraded leather seats with additional padding.

Infotainment and tech

The Puma gets the same 8.0-inch Sync 3 infotainment system as the majority of current Fords.

The screen is bright and easy to read – just as good as it is in the Fiesta. The interface is pretty easy to use, being based around five main pages navigated by big touchscreen buttons at the bottom of the screen.

The sat-nav in particular is very good, intuitive to use when entering a destination and making it easy to cancel a route while on the move.

If you don’t like Ford’s own interface, though, Apple CarPlay and Android Auto are both included as standard equipment.

New for this segment and for Ford in general are the wireless charging (but not wireless Apple CarPlay/Android Auto), massaging seats and 12.3-inch digital dials, all of which lend the Puma a more technologically advanced and luxurious feel than the Fiesta.

You have a choice of crisp and clear graphics depending on which driving mode you’re in, which are neither too abstract in design nor a pointless digital rendering of a set of analogue dials. Just a nice balance between the two with plenty of info available at a glance.

Also available as an option is a B&O sound system with plenty of power across its 10-speaker range and a commendable amount of bass, thanks to a well-hidden subwoofer in the boot. It’s quite punchy compared to the system offered on the Fiesta.


  • Sportier ride than rivals
  • ST-Line models are firmer still
  • Supportive front seats impress

The Puma’s driving position is very good. Ford typically gets this spot on and the same applies here – there’s loads of adjustment in the seat and steering wheel, and the seat can be set nice and low for a sporting feel.

Titanium models feature massaging seats as standard for both the driver and front passenger, with three areas of focus taking in your lower, middle and upper back, plus a choice of rolling direction. These aren’t quite as sophisticated as you get on a limo like the Mercedes-Benz S-Class but they are surprisingly effective.

The seats are comfortable on long journeys although the under thigh cushion is a bit short for taller drivers (a product of this car being based on a Fiesta) while the ST-Line X model features a bit more bolstering for additional support during moments of sporty driving.

The ST-Line X Vignale also comes with the massage function and also upgraded leather seats, adding a layer of softness to make them the most comfortable ones available.

An optional panoramic glass sunroof running the length of the car (albeit interrupted in the middle), brings plenty of light to the cabin but will trouble taller drivers as it brings the ceiling height down to a hair-tickling altitude.