If you’re considering making the switch to an electric car, Ford has just made the decision a whole lot easier. As part of a new initiative called the Ford Power Promise, every new electric Ford ordered between April and June 2025 will come with a free home charger, 10,000 miles’ worth of free charging credit, five years of complimentary servicing, and breakdown cover for the same period.
It’s a move designed to encourage more drivers to take the leap into EV ownership, and it arrives just days after the government confirmed it would relax the UK’s electric vehicle sales targets under the Zero Emissions Vehicle (ZEV) mandate.
The deal covers every electric car in Ford’s line-up, from the Mustang Mach-E and the Explorer SUV to the revived Capri coupe-SUV and Puma Gen-E. It also includes van-based electric people movers such as the E-Tourneo Courier and E-Tourneo Custom. Ford’s electric vans are not included. Ford says the package is designed to make the experience of owning an electric car less stressful and more cost-effective, especially for those taking the plunge for the first time.
What do you get in the deal?
The standout inclusion is a fully-installed 7kW home wallbox charger, bundled in at no extra cost. This comes with the equivalent of 10,000 miles of free electricity in the form of charging credit. For those who can’t have a charger fitted at home – for instance, drivers without off-street parking – Ford will offer £500 in cash instead.
On top of that, buyers get five years of complimentary servicing, covering two scheduled services, and free roadside assistance for the same period. The package also includes Ford’s standard eight-year, 100,000-mile battery warranty, which is standard practise among every electric car on sale.
Ford says its aim is to remove some of the biggest worries still holding people back from switching to electric. A recent Europe-wide survey of 5,000 adults commissioned by the company revealed that 25% felt uncertainty or confusion when it came to buying an EV, while 30% were concerned about the long-term durability of EV batteries.
Why is Ford doing it?
The timing is no coincidence. Just days before the announcement, Prime Minister Keir Starmer confirmed that the UK’s ZEV mandate – which sets minimum targets for electric vehicle sales – would be relaxed to help stimulate the British car industry.
Ford has previously been vocal in calling for more clarity around the mandate, and although Lisa Brankin, chair and managing director of Ford UK, said the company welcomed the introduction of more flexibility, she noted that Ford would reserve judgment until the full details are known, saying the brand would ‘assess their actual benefit.’
Brankin added: ‘Switching into an electric vehicle for the first time can be a daunting prospect for some drivers, so Ford have decided to simplify and improve the entire ownership experience by launching a one-of-a-kind promise to new electric car buyers.’
What this means for you
Ford’s new offer removes many of the upfront hassles that can make EV ownership feel overwhelming. The inclusion of a home charger with installation means you won’t need to organise – or pay for – this essential bit of kit yourself. With 10,000 miles of free electricity bundled in, you’ll also enjoy significantly lower running costs in your first year or two of driving.
The fact that servicing and breakdown cover are included for five years brings further peace of mind, especially if you’re new to EVs and unsure what kind of maintenance is involved. And if you don’t have the option to charge at home, the £500 alternative payment is a helpful nod to drivers in less ideal situations.
In short, if you’ve been eyeing up a new electric car but have hesitated because of the cost, infrastructure or maintenance concerns, this new package from Ford removes many of the traditional stumbling blocks. It’s one of the most comprehensive EV ownership bundles currently available from a mainstream carmaker – and for now, it’s only available for cars ordered during spring 2025.
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