Jaecoo has announced full pricing and spec details for its first all-electric model, the E5, which will start at £27,505 on-the-road. The compact SUV brings a 248-mile WLTP driving range, rapid charging and a feature-packed interior to the sub-£30k EV market, arriving in showrooms from October.
The E5 is powered by a 207hp electric motor and a 61.1kWh battery, delivering 288Nm of torque and a 0-62mph time of 7.7 seconds. Charging from 30-to-80% takes around 27 minutes using an 80kW DC fast charger, while an 11kW AC system allows for convenient overnight top-ups at home.
Designed with Nissan Juke-rivalling urban-friendly dimensions with a rugged stance, the E5 retains Jaecoo’s adventurous styling while introducing a sleeker, more aerodynamic front end. It is available in two trims – Pure and Luxury – with both versions getting a comprehensive list of standard kit.
What you get for the money
Inside, the cabin majors on technology and practicality, with a 13.2-inch touchscreen, wireless Apple CarPlay and Android Auto, and Jaecoo’s ‘Hi Jaecoo’ voice assistant. Space is cleverly maximised with over 35 storage compartments and a 480-litre boot that expands to 1,180 litres with the seats folded.
A dedicated ‘Pet Mode’ keeps the interior safe for animals when parked, while vehicle-to-load (V2L) capability allows you to power devices and camping equipment directly from the car. The Luxury trim adds premium touches such as a panoramic sunroof, heated and ventilated front seats, and an upgraded Sony audio system.
Safety is also high on the agenda, with 19 driver assistance features included as standard, such as adaptive cruise control, and collision mitigation features. The suspension has been tuned specifically for British roads – by that, we assume pothole-ridden, and worse than the equivalent surfaces in China.
The E5 comes with the firm’s seven-year/100,000-mile vehicle warranty, alongside an eight-year/100,000-mile battery warranty. RAC Home Start is included as standard, and there’s no mileage limit in the first three years.
What this means for you
The Jaecoo E5’s starting price makes it one of the most affordable family-sized electric SUVs currently on sale in the UK. By sitting comfortably below the £30k barrier, it opens the door for buyers who might have previously been priced out of the EV market.
Its 248-mile WLTP driving range means probably translates to about 200 in the real world, and that should be capable of handling most daily needs and weekend trips without constant charging stops. Rapid charging capability further helps to make longer journeys easier.
Practical touches like ‘Pet Mode’, plentiful storage and V2L power supply show that Jaecoo has thought about real-world use, making the E5 a tempting alternative to more established EV names.
Editor’s view: The price is right, is the car?
I like what Jaecoo has done here – this isn’t just another overpriced, over-complicated electric SUV. At £27,505, the E5 sits where family EVs should have been all along – right in the mass market. That’s a healthy step towards making electric cars accessible to more buyers. With EV prices falling already, its arrival could lead rivals into dropping them further to remain competitive.
The combination of decent range, rapid charging and family-friendly features means it should fit neatly into many households without feeling like a compromise. Yes, it’s from a newer brand, but the spec sheet is impressive for the price, and it has a rather familiar look about it.
I see the E5 as a sign the market might finally be heading in the right direction. If it drives as well as it reads on paper – and that is not a given right now – this could be a real disruptor. Let’s just hope it drives better than the Jaecoo 7 does right now.
Keith Adams – Editor, Parkers
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