Suzuki has confirmed launch pricing for its all-new e Vitara SUV – and it’s a strikingly affordable entry point for a family electric SUV. Prices start from just £26,249 thanks to a self-funded £3,750 discount dubbed ‘Suzuki Granted’, undercutting most rivals and giving buyers a home charger as well.
The eye-catching price applies to the 49kWh Motion model, with an expected WLTP drving range of around 200 miles. A larger 61kWh battery is available on Motion and Ultra trims, while four-wheel drive models use a new ALLGRIP-e system – and still come in at a competitive £31,249.
The deal is available now until 31 December 2025. On top of the discount, Suzuki is offering 2.9% APR PCP finance and a 10-year car and battery warranty. Buyers ordering an e Vitara during the offer period will also receive a free Ohme home charger, helping make the switch to electric smoother.
What this means for you
There’s a price war going on, and electric car prices are tumbling. Suzuki’s new offer proves just how much pressure brands are under to win buyers. At £26,249 including a free charger, the e Vitara undercuts plenty of alternatives, such as the £29,995 Ford Puma Gen-E and the £33,000 Kia EV3.
Finance deals are competitive, too. They start from £299 per month – and even at that price you’re getting a useful 264-mile range if you choose the larger 61kWh battery. That could make this car additionally appealing in a market where most family EVs still cost upwards of £35,000… for now.
Add in the bonus of 10 years of warranty coverage, and Suzuki’s proposition becomes one of the most buyer-friendly packages we’ve seen in 2025. If you’re looking to go electric but have been put off by cost or range, this could be the one to change your mind.
Editor’s view: priced to sell to EV skeptics
Credit where it’s due: Suzuki has gone in hard with the e Vitara. This deal is clearly aimed at the firm’s traditional buyer base, which is attracted to continuity, family dealerships and dependability. Going electric is a big step here. The price is right. It isn’t the cheapest car in the segment, but it’s competitive – and I reckon the loyalty of Suzuki’s customer base will see the brand right.
This is also puts some pressure to put similarly low prices on its new Urban Cruiser, which shares much of this car’s tech. Suzuki calls its customers ‘proud to be different’, and while that’s a bit of a marketing line, it fits. This is the sort of honest, back-to-basics EV deal we should be seeing more of.
Keith Adams – Editor, Parkers
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