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Ten of the best manufacturer promotions

  • Ten manufacturer deals that are worth your time
  • Special offers and savings on brand-new cars
  • We show you where to go and what's on offer

Written by Parkers Published: 11 November 2011 Updated: 11 November 2011

When you’re looking to buy a new car, it’s usually easy to find a deal online offering some kind of discount.

Maybe, however, you’re not happy with the idea of buying a car through a broker or the internet. There could be a local main dealer that you’d prefer to use, or you might like to test drive the car before making a decision.

This probably means that you’ll be buying a car from a main dealer. Don’t, however, assume that this means paying the list price for your car. Many manufacturers regularly have discounts available, special deals that offer complimentary equipment upgrades or cut-price finance schemes.

We’ve rounded up some of the top manufacturer promotions, to help you get the best deal on your next new car.

1. BMW

BMW is offering a cost-free upgrade on the outgoing 3-Series saloon. Buyers will get an advanced navigation system, voice control, a USB connection, Bluetooth phone connectivity and BMW’s ‘ConnectedDrive’ online assistance and search system.

2. Chevrolet

The Spark city car is on offer at Chevrolet. You can get a brand-new model for £6,875, saving you £2,000 off the manufacturer’s list price. Equipment includes air-con and a USB connection, and it can average a claimed 55mpg.

3. Honda

Honda is promoting a selection of finance deals that includes four years’ free servicing, free roadside assistance and 0% APR. For example, you can get a Honda Jazz for £117 a month over 48 months, with a deposit of £5,615.

4. Hyundai

There are discounts of up to £2,785 off Hyundai’s i30, so you can get a new i30 Classic 1.4-litre petrol for £10,995. It comes with niceties such as air-con and stability control, and benefits from a five-year triple care package which includes an unlimited mileage warranty and roadside assistance.

5. Kia

The Kia Carens is an often overlooked people carrier, which comes with a seven year warranty. Kia has cut £2,000 off the list price, meaning you can get a new Carens ‘1’ for £12,695. It comes with air-con, ABS and an MP3 player connection.

6. Peugeot

Customers can get a Peugeot 308 for £12,995. That’s a saving of £2,250 off the recommended manufacturer’s price. It comes with a 1.4-litre petrol engine, air-con, electronic stability control, electric front windows and a CD player.

7. Renault

There’s a substantial discount of £2,810 off Renault’s Laguna coupe. This means that the TomTom dCi 150 model now costs £17,995. It comes with an extensive equipment list and is capable of averaging a claimed 47mpg.


There are a range of cash discounts on offer at SEAT, including £2,000 off the Exeo and Leon. SEAT is also promoting free servicing on many new cars, for three years or 30,000 miles.

9. Subaru

If you’re considering buying a WRX STI, then it’s not a bad move to buy one direct from Subaru. It’s offering a free upgrade from the WRX STI to the WRX STI 320R. Buyers, as a result, get more power and a sat-nav system.

10. Volkswagen

Although it’s not a common choice, the Phaeton is a phenomenally refined executive car. Volkswagen has cut the price by a noticeable £5,520, meaning buyers can get the big saloon for £45,210. 

Note: Quoted deals correct at the time of publication. Similar deals may be available on other models.  

Parkers Top Tip

If you would consider buying a new car online, or through a broker, you can find out the best price by checking out the Parkers Best Car Deals section. You can also read the full Parkers car review for more information on cars that you’re interested in.