Audi’s UK subscription service

  • No straight-up Audi subscription service
  • Allows you to change cars every month
  • Not a huge amount of choice


Audi subscription UK

Audi doesn’t offer a fully-fledged subscription service like Jaguar/Land Rover or Volvo. But the Ingolstadt-based firm has dipped its toe into the subscription pool by offering the new Audi e-tron 55 Black Edition via a third-party leasing company.

The cars are subscribed via electric car subscription company, Onto. They’re available to order now from £1,299 a month.

Why now? Director of Audi UK, Andrew Doyle, says it offers a ‘means of dismantling as many perceived obstacles to EV ownership and usage as possible.’

In other words, Audi thinks car subscription services could work well for electric vehicles, and this partnership with Onto is allowing it to test it out.

Audi subscription UK

In the UK there’s no official Audi subscription plan. The joint venture with Onto is the closest you’ll find to an Audi-backed subscription service.

In case you didn’t know, broadly, car subscription models work a bit like Personal Contract Hire (PCH)/leasing. So you rent, rather than buy. The difference is subscriptions bundle a load of services into the monthly price.

On the face of it, Onto’s monthly fee for the Audi e-tron 55 Black Edition seems expensive when compared with leasing and Personal Contract Purchase (PCP) deals.

However, dig down past the £1,299 figure and you’ll see that the cost for the contract length (remember, it’s not the total cost of ownership because you don’t own the car) is more reasonable because you don’t put down a deposit.

Audi e-tron 55 Black Edition Onto

At the end of each month drivers choose to continue, upgrade or downgrade models, or stop using the service.

This deal includes charging and servicing. The charging works out reasonably well-priced if you live near a BP or Shell station.

Onto reckons you’re £157 per month better off by going all-in rather than doing it yourself via a typical leasing deal. There are many assumptions made with this – such as driving 1,000 miles per month

Audi subscription price

Car: Audi e-tron 55 Black Edition
Upfront cost: £0
Monthly payment: £1,299
Commitment duration: 1 month
Miles per month: 1,000

Your £1,299 per month includes:

> Fully comprehensive insurance with roadside assistance for drivers aged between 30 and 80

> Up to 1,000 miles-worth of electricity monthly through BP Pulse and Shell Recharge networks

> Servicing, including agreed wear and tear provision

Further reading

>> The best new car deals
>> Leasing explained
>> 0% APR car finance: all of the latest deals
>> How to buy a new car online

Audi subscription service