Jaguar Land Rover's subscription service explained

  • Easy way to drive a Jaguar or Land Rover
  • Allows you to change cars every six months
  • Not strictly the best value

Pivotal Jaguar Land Rover subscription

Jaguar Land Rover has become the latest car manufacturer to cash in on the subscription service boom with its Pivotal scheme.

JLR describes the service as a 'no-commitment premium subscription'. It allows customers to switch between cars every six months.

Pivotal is different to other manufacturers' services as it offers four bands - more expensive bands have more expensive cars. Everything is thrown in - you just need to add fuel.

Interestingly, the cars aren't strictly brand new, although the company describes them as 'less than two-years old'.

Speaking about subscription models, Scott Dicken, JLR's UK sales director, said: 'It's a different car usage model. One benefit is that it provides flexibility – customers can plug and play, pick it up, drop it down, and in times like we're going through with Covid, for some customers flexibility is more important than overall price.'

Volvo's subscription service: Care by Volvo

How does Jaguar Land Rover's subscription service work?

Pay a joining fee of £550, select the model and subscription tier that you want. Someone will phone you to check that you are eligible for insurance (over 30s only) and assuming you meet those requirements, all you need to do is place your order and wait for your new car to be delivered.

Pivotal only serves customers in mainland Britain, although Jaguar Land Rover says it is expanding.

The business model sees customers changing cars every six months. However, you can change, upgrade, or downgrade outside of this cycle. But there will be a £250 fee.

The monthly membership fee gives you access to a range of Jaguar and Land Rover vehicles. Insurance, tax, and servicing is also thrown in.

What cars are available on Jaguar Land Rover's subscription service?

Land Rover Discovery Sport
Jaguar F-Pace
Range Rover Evoque
Jaguar I-Pace
Range Rover Velar
Land Rover Discovery
Range Rover Sport
Land Rover Defender 110
Range Rover

How much does Jaguar Land Rover's subscription service cost?

There are four subscription levels. Each level comes with different cars and factors. For instance, Blue members can't drive in the EU.

Jaguar Land Rover Pivotal

Blue - £750 per month

Land Rover Discovery Sport
Jaguar F-Pace
Range Rover Evoque

1,500 miles per month driving allowance
Main driver and one additional named driver included
A new car every six months (sometimes sooner)
£250 to get a new one if you want to switch more frequently
Three-month minimum initial commitment, after that you can pause your subscription at any time with 14 days notice
Damage to vehicle incurs a £500 excess fee

Indigo - £950 - £1150 per month

Jaguar I-Pace
Range Rover Velar
Land Rover Discovery

1,500 miles per month driving allowance
Main driver + one additional named driver included
A new car every six months (sometimes sooner)
£250 to get a new one if you want to switch more frequently
Three-month minimum initial commitment, after that you can pause your subscription at any time with 14 days notice
Damage to vehicle incurs a £500 excess fee
Driving in the EU is permitted, however giving Pivotal notice in writing is required

Violet - £1350 per month

Range Rover Sport
Land Rover Defender 110

1,500 miles per month driving allowance
Main driver + one additional named driver included
A new car every six months (sometimes sooner)
£250 to get a new one if you want to switch more frequently
Three-month minimum initial commitment, after that you can pause your subscription at any time with 14 days notice
Damage to vehicle incurs a £500 excess fee
Driving in the EU is permitted, however giving Pivotal notice in writing is required

Land Rover Defender 110

Ultraviolet - £1600 per month

Range Rover

1,500 miles per month driving allowance
Main driver + one additional named driver included
A fresh car every six months (sometimes sooner)
£250 to get a new one if you want to switch more frequently
Three-month minimum initial commitment, after that you can pause your subscription at any time with 14 days notice
Damage to vehicle incurs a £500 excess fee
Driving in the EU is permitted, however giving Pivotal notice in writing is required

Additional charges

One time joining fee: £550
Paid for vehicle switch: £250
Paid for next vehicle delivery after pausing membership: £250
Excess mileage fee: £0.20 / mile
Extra fuel required: £1.50 / litre
Excess cleaning fee: £50
Late return fee Pro rata calculated on Subscription Tier
Admin fee for fines, congestion charges and traffic offenses: £20
Repossession costs: Costs incurred by Pivotal + 15%
Insurance related charges: Item Fee Loss of, or damage to vehicle £500
Excess Windscreen replacement: £150 Excess

What is the approval process?

Pivotal needs to perform the relevant checks on you before you're approved. An identity check, a DVLA check (on each driver) and a credit check using Experian on the main account holder will be performed.

The identity check requires a picture and proof of address that matches the vehicle delivery address. Once approved, a car will be available (usually) in 2-14 days. It depends mostly on vehicle availability.

Range Rover Evoque

What are the insurance eligibility requirements?

Unlike with a lot of subscription services, insurance is bundled in. It is worth noting that the requirements are quite stiff.

Drivers must be:

> Over 30 years of age

> Have proof of no insurance claims for a minimum of two years

> No previous motor insurance cancelled or declined

> Have held a full UK or EU Driving Licence for at least two years

Have no more than six points arising out of minor convictions on your driving licence

Have no major convictions endorsed on your driving licence

Not have any unspent motoring convictions

Price comparison

Jaguar Land Rover Pivotal

Car: Land Rover Discovery Sport (trim level and age unspecified due to geographical restrictions. But considered to be near top spec)

Mileage: 18,000 per year
Contract length: rolling
Initial deposit: £0
One off fee: £550
Monthly cost: £750
Cost for 24 months (24 payments): £18,550

Land Rover Discovery Sport

Typical leasing deal

Car: Land Rover Discovery Sport R-Dynamic SE P200
Mileage: 20,000 per year
Contract length: 24 months
Initial payment: £3,981.48
Total monthly cost: £623.58
Cost for 24 months (23 payments): £18,323.82

Total cost difference here is £226.18

The total cost difference isn't all that different compared with a traditional leasing deal. And remember, Pivotal includes insurance, plus you can change cars every six months.

However, you need to remember that the typical leasing deal will be for a brand new car. Whereas the Pivotal one might be used.

Prices can really vary depending on the car. And remember, you have less choice in terms of models with Pivotal than you do with a traditional lease.

Is it good value? Ultimately these kinds of subscription based leasing agreements lump a load of services into one monthly payment, making your life easier. They tend to work out more expensively because of this.

If you cover a lot of miles (say 18,000 per year) and love the idea of changing cars regularly (every six months) it could be worth the additional money. People with less need for driving a lot and changing cars can find cheaper offers out there.

Further reading

>> The best new car deals
>> Leasing explained
>> 0% APR car finance: all of the latest deals
>> How to buy a new car online

* These deals are indicative examples of some packages available as of 25 January 2021, but are subject to change without prior notice

Range Rover Velar rear