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Audi A7 interior, tech and comfort

2018 onwards (change model)
Comfort rating: 4.2 out of 54.2

Written by Murray Scullion Published: 6 June 2019 Updated: 23 August 2023

  • Interior is the A7’s most appealing feature
  • It feels thoroughly modern with bags of tech
  • Quality is outstanding, and it’s easy to get comfortable

How is the quality and layout?

With the majority of its interior taking inspiration from the A8 luxury saloon, the whole ambience inside the A7 is its best feature. All of the materials feel solid and expensive, with lashings of soft leather, Alcantara, brushed metal and piano black plastic. Add to that elaborate ambient lighting and, on the face of it, it’s a very appealing set-up that feels very much the interpretation of modern luxury.

Compare it with something like a Mercedes where you can opt for various leather colours and wood trim and it highlights the differences between premium brands.

Infotainment and tech

The Audi A7 features a special sort of touchscreen that requires a firm push rather than a tap to use, resulting in a clicking sound as if you’ve pressed a physical button rather than a display.

Audi Virtual Cockpit
Audi’s configurable virtual cockpit sits behind the steering wheel and displays things such as sat-nav instructions and speed.

On the whole it is quite satisfying to use, once, that is, you’ve got used to the fact you can’t just touch the area of the screen you want lightly like a normal touchscreen.

While the bright, crisp touchscreens look great, the additional pressure required means it doesn’t take long for the displays to become covered in fingerprints and reflections, and it can be fiddly to use on the move in the absence of a rotary controller. Once you learn where all the functions are on the screens it’s easy to use Audi’s infotainment system.


  • Seat comfort is excellent
  • Lots of support
  • We’d consider one of the optional set-ups

No matter the A7 you go for you’ll be getting one with an excellent set of seats that are comfortable, supportive and not wanting for adjustment.

While some may find the position is quite high, there’s enough adjustment available to hone the ideal driving position. Those with longer legs will appreciate the extendable thigh pad for extra support.

Audi A7 driving
If you go for the optional electronically controlled suspension it offers a choice of positions, including ‘lift’ for poorer surfaces.

Road and engine noise are both very well suppressed at speed, which is impressive considering the size of the tyres and how big the front end of the car is.

However, there’s noticeable wind noise around the door mirrors and windows. This isn’t too surprising as the windows are frameless and feature slightly less insulation than a traditional framed door. It’s never that intrusive, though, and the A7 can be a very relaxed car to spend time in.