Ford to cut prices across range

  • Ford plans to extend list price cuts across the range
  • List prices could be cut by up to £3,000
  • New policy designed to reduce tax for company car users

Ford says it plans to introduce cuts to its list prices that could deliver savings of between £2,500 and £3,000.

The decision to reduce prices follows the recent launch of the revised S-Max and Galaxy MPVs that went on sale at 12% below the outgoing models. The revised S-Max costs from £20,645, the Galaxy from £22,945 while the Mondeo is now priced from £17,295.

The idea is to reduce the tax burden for company car users and make the pricing structure more transparent, competitive and understandable for potential customers.

As a result the transaction price - the price most customers pay after haggling - will become the sticker price or 'Blue Tag' price as Ford is calling it. However, up until the new prices have been introduced Ford customers must still negotiate to get the discounts.

Ford's head of marketing Mark Simpson said: 'If you buy a Fiesta or Focus today, the discounted price you pay will be the eventual ‘Blue Tag' price.

'We've already reduced prices on the Mondeo and we're looking at the rest of the range. The system looks like it's working but we will study it before rolling it out to other models.'

Mr Simpson assured would-be buyers that the new price cuts would not affect residuals, insisting that the cuts would, in turn, stabilise resale values.