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Cupra Formentor: SEAT’s upmarket SUV coupe for 2020

  • New new-production concept from Cupra
  • Plug-in hybrid for performance and efficiency
  • Less powerful SEAT versions are possible later

Still officially a concept – albeit very close to the production version – this is the Cupra Formentor, a SEAT Leon-sized SUV coupe. Expect something very close to this to be in showrooms within 12 months.

Hang on, what’s a Cupra?

Believe it or not, it’s already been a year since Cupra spread its wings from beneath SEAT and became a brand in its own right. So far, the only production model has been a 300hp version of the Ateca, but the Formentor is different as there’s no SEAT version. Yet.

Cupra Formentor front end

It will be making its debut on 4 March at the 2019 Geneva motor show, but we expect an ever-so-slightly-toned-down version to be in showrooms within a year.

What’s the Cupra Formentor all about?

This particular one is a petrol-electric plug-in hybrid (PHEV) SUV coupe that’s based on the updated underpinnings that will also be the basis of the next-generation SEAT Leon and Volkswagen Golf among a plethora of new models.

Details are sketchy for now, but the powertrain is projected to produce 245hp – given the Cupra Ateca’s output an even faster version should be in the pipeline.

Cupra Formentor rear three-quarter

Think of the Formentor as a sporty rival to the likes of Audi’s Q3 and BMW’s X2 and you won’t be far wrong.

Will the Cupra Formentor be good off-road?

Details are pretty thin on the ground at this point, but it’s unlikely that it’ll have much of a focus away from asphalt, despite its high-rise stance.

Given how Cupra’s management want the brand to be perceived we expect this new model to be geared towards on-road performance, with a particular emphasis on handling. It seems unlikely that there will be much focus put into off-road use due to its relatively low ride height.

Is the Cupra Formentor as bold inside?

Given the bodywork’s flair, the interior looks a tad ordinary by comparison. It’s hardly a surprise that it follows themes introduced recently with the SEAT Tarraco, including the freestanding look for the 10-inch multimedia touchscreen.

Cupra Formentor dashboard

However, Cupra’s gone the extra mile trimming out the concept with its bronze finishing combined with the unusual shade of blue for the leather. Whether those will make it to the production version intact remains to be seen.

Will there be a SEAT Formentor as well?

This is a distinct possibility, but less powerful SEAT-badged versions of the Formentor are unlikely to appear for at least a year after Cupra-branded models.

It’s a difficult balancing act for SEAT’s bosses: on one hand a less expensive Formentor would increase sales volumes, but could also dilute the cachet that the firm is trying to associate with Cupra – making it less exclusive could lessen its appeal.

Will it happen? The shape of the bootlid bad looks perfect for accepting the SEAT 'S' logo...

How much will the Cupra Formentor cost?

At this stage it’s pure speculation, but given the Formentor looks like it will sit above the Cupra Ateca in the brand’s fledgling range, we expect it will start in excess of £36,000.

It’s probable that order books will officially open before the end of 2019 with deliveries commencing in early 2020.

We’ll be keeping you up-to-date with news of the Cupra Formentor and the upcoming production version, so bookmark this page for your go-to guide.

Cupra Formentor rear end