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New saloon from Genesis faces Audi, BMW and Mercedes-Benz

Genesis G80 Saloon (21 on) - rated 0 out of 5
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At a glance

New price £37,800 - £52,050
Fuel Economy 30.4 - 44.8 mpg
Road tax cost £155 - £490
New

PROS

  • All-in one five-year care plan included
  • Looks like nothing else out there
  • Plush and tech-laden interior

CONS

  • Strength of the opposition
  • You'll be forever explaining what it is
  • A longer wait for the electric version

Genesis G80 Saloon rivals

Written by Sam Naylor on

Luxury car brand Genesis is coming to the UK, and the G80 saloon will lead the charge. Genesis is owned by parent brand Hyundai, a lot like how Lexus is owned by Toyota. The brand has announced that it will bring a range of cars to the UK, including the G80 saloon in June, GV80 SUV and then smaller models called the G70 and GV70.

Genesis is planning to sell cars with a high-end approach including the appointment of ‘Personal Assistants’ for each buyer and a focus on customer service.

Is the Genesis G80 any good?

It's too early to say as far as the UK is concerned, but the G80 has already been on sale in other markets for a while and has scored well in reviews in the USA where it's been around since 2020. There’s also a new all-electric version called the Genesis Electrified G80, revealed in April 2021, that will also be coming to the UK. It’ll be a rival for cars such as the Tesla Model S and Porsche Taycan.

Genesis says some development work has been done on European roads and even the Nurburgring race track in Germany to make the G80 - and the other models it’s bringing to Europe - better for the kind of roads we have here.

This means the adaptive suspension will likely have been tweaked for UK roads, but it also includes automatic tech that uses camera and map data to adjust itself for the road ahead.

What’s it like inside?

The Genesis has a large, luxurious cabin - and it needs it because it wants to win over customers used to sitting inside Mercedes, Audi and BMW models. It has a huge touchscreen display on the dash plus digital dials, touch-sensitive buttons and a unique two-spoke steering wheel.

For the Electrified G80, Genesis has used recycled materials including natural dye for the seats and fabric made from recycled PET plastic. To make it quieter, there’s active noise cancelling technology, which uses the speakers to cancel out road noise in the cabin.

What models and trims are available?

The conventionally-powered version of the Genesis G80 is available with a 2.2-litre diesel engine or a choice of two petrol engines including a 2.5-litre four-cylinder or a V6 unit with 375bhp. We don’t know which of these models will be available in the UK when the car launches, but we expect it’ll be limited to the most powerful model.

Perhaps the most interesting model is the Electrified G80. This model is an electric car with a range of 265 miles - though WLTP tests will mean this official number is likely to change with the launch of the car.

The Electrified G80 features rapid charging at a rate of 350kW that allows a 10-80 per cent top-up in just 22 minutes, and there are even solar panels on the roof to provide a trickle charge. It also has around 365bhp and four-wheel drive, plus carbon-fibre and aluminium parts that help to keep weight down. This means the 0-60mph time is just 4.9 seconds.

What else should I know?

If you’re looking for a luxury car but aren’t convinced by the establishment, then it could be exciting to see that a new brand is launching in the UK. It means there’s an alternative to the German models such as the Mercedes-Benz E-Class, BMW 5 Series and Audi A6 even if you don’t fancy a Scandinavian Volvo S90, a British Jaguar XF or a Japanese Lexus GS.

The arrival of an electrified model is the most exciting, however, because of Hyundai’s track record when it comes to electric cars - the brand’s initial electric car offerings have been very good cars with long ranges and good efficiency, so an electrified luxury car using this tech is very promising.

We’ll have all the details on the UK-market versions of the G80 and Electrified G80 when they are announced.

Genesis G80 Saloon rivals