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New boy on the scene hopes to make waves

Genesis GV80 SUV (21 on) - rated 0 out of 5
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At a glance

New price £56,715 - £66,815
Fuel Economy 25.5 - 33.2 mpg
Road tax cost £490


  • All-in one five-year care plan included
  • Striking styling
  • Interesting-looking interior


  • It's up against tough rivals
  • No one's heard of it
  • Likely to start at £50,000

Genesis GV80 SUV rivals

4.1 out of 5 4.1
4.4 out of 5 4.4

Written by Murray Scullion on

You probably haven’t heard of Genesis. The Korean company is the luxury offshoot of a much more familiar name, Hyundai, and it will be bringing its first cars to the UK in the Summer of 2021. This GV80 SUV, along with the G80 saloon, will help launch the brand in Europe.

Genesis is hoping to carve itself a niche in Europe (well the UK, Germany, and Switzerland initially) by offering premium levels of customer service and transparency. All models will come with one price, a five-year care plan, and buying/leasing/subscription options available online. That’s right, no traditional car dealers and no haggling.

We've heard this before, but the market has changed - and buyer habits are changing too.

Is the Genesis GV80 any good?

It's too early to say as we're yet to drive one in the UK - but you can't accuse it of not being bold. That's no doubt helped by the fact it’s a big car.

It’s not Bentley Bentayga big, but at 4,945mm long and 1,975mm wide, it is roughly Volvo XC90 shaped. Like the Volvo, it’s available with seven seats.

It’s apparently been designed to blend the aesthetic of two opposing characteristics - in this case athleticism and elegance.

Athleticism is taken care of by the sheer size of it. It’s built like a Rugby prop. While the elegance is carefully taken car of though architecturally-designed elements - like the quad lamp lights up front - there’s also a huge grille, as is de rigueur for luxury cars. The side profile is intersected by a severe diagonal line, which helps the car look less bulky than it actually is.

It's up against some established premium SUVs with a back-catalogue of brand values to help consumers understand what they're buying into. The Lexus RX comes to mind immediately, as it’s also from a luxury sub-brand. The bold lines remind us of the Volvo XC90, too. British SUVs, such as the Land Rover Discovery and Range Rover Sport also count as the competition. And of course there are the big German hitters in this market, the BMW X5, Audi Q7, and Mercedes-Benz GLE.

What's it like inside?

Genesis GV80 (2021) interior view

Genesis cites the Korean principle of ‘the beauty of white space’ with its design, which explains the deliberately pared back interior and lack of buttons.

The 14.5-inch infotainment screen jumps out as a neatly designed aid for the interior. And if that wasn’t enough, below that you’ll find separate controls for the heating/cooling, and a touchpad for commanding the sat-nav.

Speaking of which, there will be an augmented reality nav available. This overlays directions ahead of you via the car’s head-up display. Expect lots of soft-touch leather and wood throughout.

What models and trims are available?

No word officially yet from Genesis. But it looks like there will be a 2.5-litre petrol and 3.0-litre diesel on offer. Both will most likely have an eight-speed automatic gearbox, and will be available with rear and all-wheel drive.

The petrol makes 300hp and has a claimed fuel consumption of between 30.4 and 31.2mpg. The diesel will have 274hp and mpg rating of 31.5 and 33.1mpg.

Prices will start from £50,000. The brand is new to Europe and will offer sales initially online or from three retail studios - only one of which is in the UK. We’ll save you Googling. It’s obviously in London. Online will be the esiest way to buy for most people, then.

To help this process Genesis is creating an online configurator and e-commerce platform.

PCP and HP will be available, alongside a subscription model. And Genesis reckons there’s zero wriggle room for haggling, whether you buy online or in a studio. Trim levels are yet to be confirmed, but don’t expect huge numbers of slightly different variations.

What else should I know?

It's not going to be a traditional selling model for this one. According to Genesis, customers will never visit a dealer. This means there’s home delivery, and a five-year care plan bundled into the price. This plan includes:

  • Warranty
  • Servicing
  • Roadside assistance
  • Courtesy car
  • Mapping and over-the-air software updates

We’re yet to test the Genesis GV80. But it looks great, seems practical for the space on offer, and has an interesting purchasing model. Technology seems spot on for the market, but the real test will come when we prod and poke around it to see if it feels like a £50,000 SUV.

Orders will open for the GV80 in June 2021, along with the G80 saloon. Prices for the GV80 will start from roughly £50,000 and will possibly reach £65,000 in top-level cars. Monthly prices yet to be decided. The smaller GV70 SUV and G70 saloon will come to the UK soon after. While a dedicated European product will arrive after that.

Check back later for our full review.

Genesis GV80 SUV rivals

4.1 out of 5 4.1
4.4 out of 5 4.4