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Ford announces new Focus pricing

  • New Focus on sale in March 2011 for £15,995
  • Standard kit includes DAB radio and Bluetooth
  • Efficient diesel engine averages up to 67.3mpg

Pricing has been announced for Ford's new Focus, which will go on sale in March 2011 for £15,995.

Standard equipment on all cars includes Ford's grip and stability control, digital radio (DAB), Bluetooth, USB connectivity, voice control, airbags and Isofix child seat attachments.

The entry level model, the Focus Edge, starts at £15,995 for the 1.6-litre 103bhp petrol while the 1.6-litre 94bhp diesel will cost £16,995.

The Zetec model, which comes with alloy wheels, a heated front windscreen, heated mirrors, a leather steering wheel, front fogs and sports-style seats, will cost from £16,995.

Those looking for more luxury can pick Titanium trim, starting at £18,745, which adds keyless start, dual-zone climate control, hill start assist, rain sensing wipers, automatic headlamps, cruise control with speed limiter, an upgraded stereo and a tyre pressure alert system.

Topping the range is the Titanium X, which costs £21,245. It adds partial leather trim, heated front seats, bigger alloys, park assist, bi-xenon headlamps, LED running lights, a power driver's seat and electric folding mirrors.

Options include a low-speed safety system, a lane keeping aid and Ford's blind spot warning system. Choosing the optional integrated navigation system will also add a rear-view camera.

Buyers can pick from three petrol engines, including the new EcoBoost version, and four diesel engines. An optional fast-shifting dual-clutch Powershift automatic is available on the 2.0-litre diesel.

Both the 1.6-litre EcoBoost and 1.6-litre TDCi come with a start/stop system as standard. All the engines return under 140g/km of CO2, meaning the Focus will - at worst - sit in the 20% BIK band while the 1.6-litre diesel emits 109g/km - resulting in a BIK band of 13%.

It's also offered in two new colours - cherry red and yellow (pictured).

All new prices are inclusive of 20% VAT, reflecting the increase that's due in 2011.