Nissan's LEAF electric vehicle will cost £23,350 when it goes on sale next February.
The price includes the Government's £5,000 subsidy which has been introduced to speed up the implementation of this new breed of zero emission vehicles.
Nissan has also included the battery pack within the price of the LEAF, making the pricetag look even better. It stands in comparison to Mitsubishi's i-MiEV which is priced at £33,699 including the government's £5,000 discount.
For company car drivers, the LEAF is exempt from benefit-in-kind tax for the next five years, while it will also be exempt from VED and congestion charging fees.
Nissan also claims that drivers will save around £500 a year on fuel costs compared with a traditional car, while in total company car drivers will be around £4,500 per annum better off if items such as congestion charging are taken into account.
The Nissan LEAF is a compact, zero-emission five-seater hatchback that comes fully equipped with features such as air conditioning, satellite navigation, a parking camera, a quick charge socket and smart-phone connectivity as standard.
Customers can make reservations to buy a LEAF from their nearest Nissan dealer in July of this year.