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Land Rover makes major play for company car drivers

  • All-new Discovery Sport aims to appeal to company car drivers
  • The new 2-litre diesel engine with two-wheel drive is the one to go for
  • Baby Discovery seats five with two optional seats in the rear

Land Rover reckons its new Discovery Sport presents a major play with company car drivers.

The British brand, famed for its off-road prowess as well as luxury motoring, believes its all new Discovery Sport has the looks and figures to win company car drivers over.

Land Rover is keen to emphasises the Discovery Sport is not a replacement for the Freelander – a car that was great from a practicality and off-road prospective but poor on emissions and thirsty on fuel.

The British company also revealed that it expects the Discovery Sport to be better both on and off-road than the outgoing Freelander. The company also believes the Sport makes a major step up in terms of premium interior, safety and driver aids as well as in-car entertainment systems.

Land Rover Discovery Sport

All-new engines for low emissions

Fitted with the brand new engines Jaguar Land Rover has recently development to deliver low emissions, more miles to the gallon and reduced servicing costs, the Discovery Sport makes a real case for itself as fleet wheels.

There is a catch though – it’s the two-wheel drive version that has low enough emissions to earn itself a very decent BIK banding.

At 119g/km of CO2 it slips the off-roader into BIK band 21% for tax year 2015/16 then it drops to 20% (with the removal of the 3 percent diesel surcharge) for the following year then up to 22% for 2017/18.

Land Rover Dsicovery

Not launching until mid-2015

The main issue is that Land Rover won’t be launching the low emission version until mid-2015. It’s the all-new 2-litre diesel engine (Jaguar Land Rover have called these engines the ‘Ingenium’) that are designed to lower emissions and improve fuel consumption, while still providing good pulling power that suits on and off-road driving.

In the meantime, the Discovery Sport will launch with the same engine as fitted to the current Freelander – the 2.2-litre diesel - in the higher power SD4 187bhp format.  

That means emissions of 157g/km of CO2 for the six-speed manual and 161g/km for the six-speed auto version, so it’s unlikely to get on many user chooser lists.

Land Rover Discovery Sport interior

Low company car tax bill

Prices are yet to be confirmed for the new eD4 but are expected to start just under £30,000. It will pay to wait not only for a Discovery Sport that will attract a company car tax bill that could be under £200 a month for a 40% tax payer, but it should prove cheaper than other premium rivals.

Company car drivers theoretically will have the choice of four trim levels: SE, SE Tech, HSE and HSE Lux, though it is likely that the SE Tech and HSE will be the popular picks.

Parkers will soon have a full drive of the British built 4x4 and for more information on the Land Rover Discovery Sport click here.