- Ford roles out premium versions of Mondeo to attract company executives
- New Vignale model available as saloon and estate
- Customers receive dedicated, personalised customer service
Ford has extended its Mondeo range with a new premium version, dubbed Vignale, which is now on sale.
The Vignale version is available in the Mondeo estate and saloon bodystyles though not the popular hatchback. In terms of rivals, the new luxury version of the Mondeo estate will go up against the BMW 5 Series Touring, Audi A6 Avant and Mercedes E-Class Estate.
Dedicated Vignale showrooms
Ford is serious about its new premium offering with dedicated Vignale showrooms plus the company claims each Vignale Mondeo will be hand-finished to exacting standards.
It will also feature a quieter cabin and a quilted, stitched leather interior plus the option of an exclusive metallic brown paintwork. To help underline the premium experience, every owner will receive a personalised service for the duration of their ownership, supported by a Vignale relationship manager, and 24-hour free-phone assistance from a Vignale call service.
High specification and hand-finished model
As you would expect each Vignale Mondeo features a high spec including a lot of safety kit such as pre-collision assist with pedestrian detection, which can help avoid or reduce the severity of an impact involving other cars or even pedestrians.
Buyers can choose an Ecoboost petrol with 238bhp, or the more likely choice of a 2-litre twin turbo diesel or the more expensive Ford’s hybrid system to power their Vignale Mondeo.
There is even a smartphone app that is claimed can support customers with GPS-enabled services including a fuel station locator, one-touch emergency services call system and a locator service that records where and for how long the car has been parked.
The company is creating 55 Vignale stores nationwide to help sell the new premium model and the company is confident it will find buyers.
Andy Barratt, Ford of Britain chairman and managing director, said: “Vignale is purely demand pull and we have sold over 200 already.”
Ford Mondeo Vignale targets company executives
The company expects that there will be a fairly even spilt between retail buyers and business customers, and is serious about offering a more premium vehicle to company car buyers.
“Vignale is the highest expression of Ford premium in Europe,” revealed Andy Barratt. “Ford is serious about its luxury proposition and Vignale is about attracting new customers.”
The Ford Mondeo Vignale is on sale now and prices start from £29,045.