- Petrols from 107g/km and diesels start at 91g/km emissions
- Aggressively-prices for Style model aimed at company car drivers
- Ford still keen on fleets, with 50% expected to be sold to them
The wraps have come off the 2018 Ford Focus, and with lower list prices, more efficient engines with lower CO2 emissions, it looks like user-choosers will be able to benefit from lower BIK rates, too.
Prices for the new car were announced at a glitzy launch in London, and have been confirmed with a starting price of £17,930 for the entry-level Focus Style. This represents a saving of £2,300 over the model it replaces.
These savings lessen further up the range, with the Focus Zetec and ST-Line – together representing 55% of sales – now £850 and £250 less respectively. Full P11D and BIK figures will be announced by Ford shorty. Currently, a Focus 1.0T Ecoboost in Style trim has a BIK value of £17,990, attracting an 18% BIK rate.
Why Ford is aiming for number one with the new 2018 Focus
Ford is aggressively targeting number one status in the mid-sized hatchback market, which it lost to the Volkswagen Golf in 2017. According to a Ford spokesman at the launch, the anticipated split between retail and fleet sales is around 50-50%.
It says that it's aiming the Focus Mk4 at user-choosers who are also keen drivers, and is making great play of the new car's dynamic prowess. So, expect sharp steering and neat and tidy handling – traditional hallmarks of this car.
The Style model, which is aimed at fleet and company car user-choosers, comes with a keen entry price, although engine options are limited to the less powerful ones in the line-up – good for your BIK rates.
What does the Focus Style come with?
Ford’s latest Sync3 infotainment system, with 8.0-inch touchscreen compatible with Apple CarPlay, Android Auto and Bluetooth. The Focus also introduces the brand’s new FordPass Connect system that includes a Wi-Fi hotspot for up to 10 devices and live map updates.
It also comes with 16-inch alloy wheels, air-conditioning, DAB radio with Bluetooth and Emergency Assist, an electronic parking brake, autonomous emergency braking, tyre pressure monitoring, hill-start assist and lane-keeping aid.
There are seven variants in the new Focus range. Starting with Style (at £17,930), you move up the models through Zetec (£19,300), ST-Line (£21,570), ST-Line X (£24,050), Titanium (£21,550), Titanium X (£22,820) and Vignale (£25,450).
The order book opens shortly, with first UK deliveries expected in September 2018.