Parkers announces 2021 New Car Awards shortlist

  • Parkers New Car Awards 2021 based on readers’ lifestages
  • 19 categories chosen for real-world new-car buyers
  • Shortlisted cars showcased over on our Car Awards section

Parkers New Car Awards 2021

Now in their fourth year, the Parkers New Car awards are back for 2021 to reflect the findings of the team’s expert reviewers in a turbulent year for the industry.

Parkers has revealed the 63 cars, vans, pickups and services shortlisted in the Parkers New Car Awards 2021.

The awards continue to reflect the views of Britain’s car-buying public and have been shaped by detailed analysis of traffic: 77% of site visitors are researching cars from multiple market sectors, basing buying decisions on monthly budgets and what they can afford – rather than the traditional view that buyers shop on bodystyles.

Once again, the major lifestages of our users, of which there are more than three million* visits per month, have been reflected in the award categories. Parkers’ research suggests that 78% of car buyers don’t like jargon, so there is no industry terminology for its awards – instead it has created plain English categories such as Best First Car, Best Small Family Car and Best Car for Thrill-Seekers.

The shortlisted cars have been tested independently and rigorously by our expert reviewers, analysing cost-per-month, value, quality, overall excellence and fitness for purpose. The Parkers New Car Awards are partnered with sister brands from Bauer Media’s portfolio of more than 100 influential digital and print titles, as well as our raft of high-quality radio stations. The company’s brands reach 22 million people every month – one in two adults in the UK.

This year, new awards categories have been added to reflect the buying habits of Parkers users - including Best Small and Best Large Electric Car, as well as Best Electrified Van.

>> Click on the banner below to find out the nominees

Find the nominees for the Parkers New Car Awards 2021 here

Keith Adams, Parkers editor, said: ‘The Parkers new car awards reflect that buyers are increasing buying around a monthly budget. So, many of our shortlisted cars feature particularly competitive monthly deals. But it isn’t all about cost – we’ve combined what we know about our users with more than 100 years of car reviewing expertise on our team. It’s a fabulous line-up of exceptional cars this year – with many of them being launched in particularly trying times.’

The winners of the Parkers New Car Awards 2021 and the Parkers New Car of The Year 2021 will be announced on 26 October 2020.

In addition, you can get involved by telling us what your favourite cars are on the shortlists for a chance to win a £50 Amazon gift voucher. T&Cs apply

Tell us your car of the year for a chance to win a £50 Amazon voucher

*Based on Google Analytics data, August 2020.